Advertising with Classic Land Rover
Classic Land Rover enthusiasts immerse themselves in the world of the original vehicles that made the Land Rover name and reputation. We provide expert insight, practical advice and an all-round thumping good read on this hugely diverse subject, an increasingly influential factor in the broader Land Rover story.
Classic enthusiasts are now the core of this important and lucrative market. They are the most committed, the most knowledgeable and the most likely to invest in their dedication to their vehicle and to the brand dedicated to buying, owning, running, using, repairing and restoring pre1989 Land Rovers. Classic Land Rover predominantly covers Series One models 1948-58, Series Two/IIA models 1958-71, Series Three models 1971- 83, military Land Rovers of these periods and also the specific military models such as the Lightweight and the 101 FC. It also covers prototypes and specially converted Land Rovers of this era and contains a generous helping of Range Rover Classics (1970-1986), first generation Discovery Models, first generation Ninety/One Ten. The magazine does not restrict itself to exact dates but will generally cover all pre electronic models.
Classic Land Rover is the first magazine written 100% by and for enthusiasts, devoted to the values of the core Land Rover name, usually expressed through their investment in and/or passion for original Series vehicles. Usually, but not always, male, they are not age-specific. Classic Land Rover readers are committed, active enthusiasts who spend time and money maintaining, restoring, repairing and driving their classic Land Rovers. Our readers are socially active and, through the many Land Rover clubs and online communities, they regularly meet up with likeminded
enthusiasts to take part in greenlaning or attend events and shows. They typically own at least one classic Land Rover already and we also include the growing “young owners” movement, important because the vehicles can offer cost-efficient insurance as well as DIY mechanics. Many classic Land Rovers are inexpensive, with a growing cachet akin to VW campers and similar types.
Classic Land Rover is sold through WHSmith High Street and Travel, major supermarkets and independent newsagents in the UK as well as leading bookstores and outlets in other countries. It benefits from a large subscriber base and from direct sales through Key Publishing’s mail order operation, as well as increased copy sales through the various events and shows it attends
Format: A4, Glossy, Saddle Stitched
UK Cover Price: £4.30
Circulation: 12,000 Publishers Statement
A creative approach
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Classic Land Rover can write and design an advertising feature based on your business, products and services from information supplied by you.
Classic Military Vehicle can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Classic Land Rover at the shows we attend or via direct mail to a particular target market.
Articles that have featured in Classic Land Rover are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Classic Land Rover can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.